I use website custom audiences in 10 primary ways using base methods, standard events, and custom events. Here’s exactly what I do…
10 Facebook Website Custom Audience Strategies
Custom Facebook Web Events That I Use
I use custom web events that fire for quality traffic activity, video engagement, and audio player clicks on my site. Here’s what I use…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
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Jon Loomer
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Jon Loomer
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