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Facebook Custom Conversions: The Ultimate Guide

September 8, 2020 by Jon Loomer - 64 Comments

Are you properly using custom conversions to track and optimize for your Facebook ad conversions? Here’s a detailed guide to get started…

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Events, Custom Conversions, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events

The Importance of the Facebook Pixel

September 2, 2020 by Jon Loomer - 34 Comments

Facebook Pixel

Without the Facebook pixel, you’re missing out on advanced targeting, tracking, optimization and more…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Conversions, Dynamic Ads, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events, Website Custom Audience

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

December 15, 2015 by Jon Loomer - 77 Comments

New Facebook Pixel

The new Facebook pixel confuses most marketers. Here’s a closer look at the old pixel, new pixel, audiences, Custom Conversions and Standard Events…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Conversions, Meta Ads How To, Meta Advertising, Meta Pixel, Standard Events, Website Custom Audience

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For Advanced Facebook Marketers
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