I use Google Tag Manager to add the base pixel code and create both standard and custom pixel events. Here are the details of what I do…
How to Use Google Tag Manager to Manage the Facebook Pixel and Events
8 Ways to Target Quality Website Visitors with Facebook Ads
Not all website visitors are created equal. In this post, I detail eight methods you can use to target the highest quality visitors.
Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager
You can create a custom Facebook event for people who watched embedded YouTube videos on your website using Google Tag Manager. Here’s how…
The Problems with Facebook Ads Optimization
There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
How to Optimize For and Track Facebook Custom Events
Until now, advertisers were unable to optimize for or track Facebook custom events without mapping to custom conversions. That’s changed…
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