Most advertisers do not realize that they can customize the way their Facebook ads are optimized through the use of conversion specs. Here’s how…
Facebook Conversion Specs: How to Optimize for Page Post Ad Actions
Facebook Ads Tip: How to Create a Dark or Unpublished Facebook Post
Advertisers now have the ability to create an unpublished or “dark” post that can be promoted in the News Feeds of Fans. Here’s how…
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
Facebook Custom Audiences: Target Facebook Ads by Email List
Advertisers can now serve Facebook ads to current customers based on email and phone number lists. Here’s how, complete with a video tutorial.
How to Use Facebook Power Editor
Want to have access to some great advertising features not available on the main Facebook advertising interface? You need Power Editor. Here is a quick tour…
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