There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
The Ultimate Guide to Meta Ads Targeting
New Feature: Target Instagram Followers
At long last, you can run ads on Facebook and Instagram that target your Instagram followers. Here’s how…
Facebook Advantage Custom Audiences: What You Need to Know
Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…
Meta Needs an Impressions Shown Custom Audience
It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…
Meta is Testing Custom Audience Expansion
Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…
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