This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
Recommended Aspect Ratios By Placement for Meta Ad Creative
3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
Meta Ads Targeting and Optimization’s Fatal Flaw
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
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