When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
When Do Targeting Inputs Matter?
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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