My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
5 Meta Ads Tests that Transformed My Perspective on Targeting
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
A Guide to Dynamic Creative in Meta Ads Manager
While Dynamic Creative was introduced in 2017, it’s possible that this feature has never been more relevant. Here’s how to approach using it.
4 Ways to Approach Creative Testing with Meta Advertising
How should you approach creative testing? Well, it depends on the situation, what you care about, and what you’re trying to accomplish…
How to Create an A/B Test in Meta Experiments
An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
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