When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.
Pass Dynamic Purchase Value With Meta Events
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Is the Event Setup Tool Worth the Hassle?
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
How to Create Facebook Pixel Events and Parameters Manually
You may need to add Facebook pixel event code with parameters to your website manually. Here’s how, including a simple solution…
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