Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Conversions for Meta Advertising Checklist
Pass Dynamic Purchase Value With Meta Events
When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.
How to Test Meta Conversion Events
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Are Meta Conversion Events Overcounting?
Do you suspect that your Meta conversion events are overcounting? Here are the steps that you should take to pinpoint and solve the problem.
Use ChatGPT to Generate Facebook Pixel Purchase Event Code
Use the powerful AI of ChatGPT to easily generate Facebook pixel purchase event code. Here’s how…
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