Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
3 Holes in Existing Customers Exclusion for Meta Ads
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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