There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
6 Targeting Mistakes Advertisers Make
How Meta Could Improve Ads Optimization
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
When Broad Targeting Fails
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here’s an example…
Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
How Much Does Meta Expand Your Audience?
There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
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