My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
5 Meta Ads Tests that Transformed My Perspective on Targeting
Test New AI Generation Features in Ads Manager
Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Results: Identical Ad Sets, a Split Test, and Chaos
I ran a split test of complete identical ad sets and ads. The result was chaos, and there was plenty to be learned from it.
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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