Meta lets advertisers test new AI generation features that aren’t yet part of the core Advantage+ Creative toolbox. Here’s how…
Test New AI Generation Features in Ads Manager
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Results: Identical Ad Sets, a Split Test, and Chaos
I ran a split test of complete identical ad sets and ads. The result was chaos, and there was plenty to be learned from it.
Conversions for Meta Advertising Checklist
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Location Expansion: Meta Advertising to Reach Travelers
If you use Meta advertising to promote a business or service that caters to travelers, there is a big update that may help you.
Training: Building Blocks
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