Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
Meta Ads Targeting and Optimization’s Fatal Flaw
Does Targeting Still Matter?
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
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