Facebook broke today, and it surfaced expected commentary about relying too much on it for your business. Idealistically true, but…
The Day Facebook Broke
These Ads Suck: Will Users in a Privacy-Altered World Like What They See?
The future of a privacy-altered world without pixels and tracking is less relevant and personalized ads. They’ll suck. Do people want that?
Create an Audience of People Who Spent the Most Time on Your Website
One way to isolate your high-quality website visitors is by targeting website custom audiences based on time on your website. Here’s how…
Facebook and the Mystery of Organic Conversions
Facebook doesn’t report organic conversions — whether from organic posts or ads. Ads Manager only reports paid distribution. This is a missed opportunity.
The Death of Brands that Care About People
The death of brands on Instagram? How about the death of brands that care about people? Let’s take a closer look at what an algorithm could mean…
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Jon Loomer
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